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Apple iPhone Price Hike: iPhone 17, iPhone 18 Pro & iPhone Air Get Costlier As iPhone Duo Launches

Apple has launched the iPhone Duo, its first foldable iPhone, while raising prices of the iPhone 17, iPhone 18 Pro, iPhone Air and iPhone 16 in India, with hikes reaching 40.6%.

BrandBeats Desk by BrandBeats Desk
September 10, 2026
in Business
Reading Time: 2 mins read
Apple iPhone Price Hike iPhone 17, iPhone 18 Pro & iPhone Air Get Costlier As iPhone Duo Launches
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Apple has brought its first foldable iPhone to the market with the launch of the iPhone Duo, while also making several models in its latest lineup more expensive in India. The iPhone 17 now starts at Rs 99,900, the iPhone 18 Pro starts at Rs 1,64,900, and the new iPhone Duo starts at Rs 2,99,900.

Apple iPhone Price Hike: iPhone 17, iPhone 18 Pro & iPhone Air Get Costlier As iPhone Duo Launches

The iPhone Duo is Apple’s biggest design change to the iPhone lineup in years. It opens into a 7.6-inch inner display and folds down to a 5.4-inch outer screen, with the company adding a new hinge design, titanium construction, and a dual battery setup.

The iPhone 18 Pro starts at Rs 1,64,900 for 256GB, up from Rs 1,34,900 for the iPhone 17 Pro. The iPhone 18 Pro Max starts at Rs 1,79,900, compared with Rs 1,49,900 earlier, marking hikes of 22% and 20%.

The iPhone 18 Pro reaches Rs 3,14,900 for 2TB, while the Pro Max goes up to Rs 3,29,900. Both models feature the A20 Pro chip and upgraded cameras and performance.

Apple has also launched the iPhone Duo, its first foldable iPhone, starting at Rs 2,99,900 for 256GB and reaching Rs 4,49,900 for 2TB. It features 7.6 inch and 5.4 inch displays, the A20 Pro chip and iOS 27.

The iPhone Air now starts at Rs 1,49,900 for 256GB, up from Rs 1,19,900. Its 1TB version has jumped to Rs 2,24,900 from Rs 1,59,900, a Rs 65,000 or 40.6% increase.

The iPhone 17 now starts at Rs 99,900, while the iPhone 17e costs Rs 79,900. The iPhone 16 128GB model has also risen to Rs 89,900.

The iPhone Duo will be available for preorder in India from October 16 and go on sale October 23. Key features include a 48MP Fusion camera, dual app multitasking, up to 31 hours of video playback and Apple Pencil support.

Tags: AppleiPhoneiPhone 17iPhone 18iPhone AiriPhone DuoPrice Hike

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