Apple has launched a new Instagram account, @helloapple, designed to highlight its creator community and provide a look inside the company. The account will serve as a central hub for news, product tips, and behind-the-scenes content.
It will feature stories from global creators demonstrating how they use Apple products, functioning much like a social media version of the videos the company typically plays before its major product events. This new Instagram presence is part of a larger social media strategy. Recently, Apple cleared its previous TikTok account history to coincide with the launch of the MacBook Neo.
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The company began publishing a new series of unconventional clips on the platform to shift its marketing approach. These recent TikTok videos, which feature a new character called the Little Finder Guy, have gained significant traction, accumulating over one hundred million views in just a few days.
