Aptronix has launched a new brand campaign ‘Big and Beyond Aptronix’, alongside the opening of its largest retail store in India at Sarath City Capital Mall, Hyderabad. The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces and reflects the company’s focus on expanding its presence in premium Apple retail.
The Hyderabad store spans 8,000 square feet, making it the largest Aptronix outlet in the country and among the biggest Apple Premium Reseller stores in India. The space is designed to offer an integrated retail experience, including hands-on access to the Apple ecosystem, personalised assistance from trained staff and in store service support.
The campaign positions Aptronix as a scaled, experience driven retail destination, aligning with evolving consumer expectations around premium technology and in store engagement. The inclusion of Naga Chaitanya and Sobhita Dhulipala is intended to strengthen the brand’s connection with younger, aspirational consumers.
A key focus within the campaign is the Limitless Aptronix Exchange programme, which is designed to simplify device upgrades. The programme offers structured exchange options and is positioned as a way to make access to newer Apple devices more accessible for a broader customer base.
Through this launch, Aptronix is reinforcing its presence within the Apple retail ecosystem, combining larger format stores, service led experiences and promotional initiatives to support growth in premium technology retail.
Sutinder Singh, Founder & Owner, Premium Lifestyle and Fashion, said, “What we have built with Aptronix is not just a retail chain, it is a belief system. A belief that Indian consumers deserve the finest Apple experience, without compromise. This 8,000 square foot store is the physical expression of that belief.”
He further added, “When I see Naga Chaitanya and Sobhita as the faces of this campaign, I see the same values we have always stood for, elegance, ambition, and a quiet confidence in thinking bigger. This is just the beginning of what Premium Lifestyle and Fashion will deliver for our customers.”
Meghna Singh, CEO, Aptronix, said, “For us, ‘Big & Beyond’ is not a campaign theme, it is how we operate. Every decision we have made at Aptronix has been in service of one goal: creating the most exceptional Apple retail experience in India. With our largest store now open in Hyderabad and two icons of Indian cinema representing our vision, we are sending a clear signal to the market. Aptronix is not just growing, we are setting the standard.”
