Asian Footwears has secured the naming rights for Platforms 14, 15 and 16 at New Delhi Railway Station as part of a new partnership with Indian Railways.
Under the deal, the three platforms will be branded as Asian Footwears Platform 14, Asian Footwears Platform 15 and Asian Footwears Platform 16. The company will also feature its brand ambassador and former India captain Mahendra Singh Dhoni across the station branding.
The partnership gives Asian Footwears access to one of the country’s busiest railway stations, with the company citing daily passenger footfall of more than 10 lakh. The brand will use panels, billboards, vinyl wraps, backlit displays and other branding formats across the three platforms.
The move comes as Asian Footwears expands its physical brand presence beyond traditional retail and advertising spaces. By taking over the naming rights of three platforms, the footwear brand is placing its branding directly within the daily travel journeys of passengers using one of Delhi’s key transport hubs.
The company said the partnership is aimed at reaching consumers across metro cities, Tier 2 towns and rural markets.
Commenting on the partnership, Rajinder Jindal, Chairman, Asian Footwears, said, “This is a defining moment for Asian Footwears. For millions of Indians, New Delhi Railway Station is more than a transit point. It is a destination that connects millions of Indians from every corner of the country. Similarly, Mahendra Singh Dhoni is just not a cricketer. He is an emotion for us.”
He further added, “This partnership places us at the heart of the daily journeys of the commuters just like how our footwear accompanies millions of Indians through every step of life. We are proud to integrate our brand with Indian Railways and Mahendra Singh Dhoni and look forward to creating a memorable presence that resonates with commuters across India.”
