How These Brands Made Sure Holi 2026 Was More Than Just Colours
Holi comes around every year. So does the annual wave of brand campaigns riding its colourful coattails. But not all...
5 Controversial Ads That Put Brands In Trouble
It started with a festive ad. Soft music. Smiling faces. A message of love, inclusion, or empowerment. And then outrage....
Aman Gupta Launches OffBeat Studios, Marking The Start of ‘Aman 2.0’
Entrepreneur and investor Aman Gupta, best known as the co-founder of audio and wearables brand boAt Lifestyle, has announced the...
Smriti Mandhana Gets A Tribute In First-Ever Barbie Dream Team
Toy giant Mattel has unveiled a special tribute to Indian cricket star Smriti Mandhana, naming her to the first-ever global...
Rapido Enters Food Delivery With ‘Ownly’ Launch In Bengaluru
Mobility platform Rapido has officially entered the food delivery space with the launch of its new platform Ownly in Bengaluru....
Myntra Launches MynShakti 2.0 To Support 100 Women-Led Brands
As conversations around women’s entrepreneurship gain momentum, fashion e-commerce platform Myntra has announced the launch of MynShakti 2.0, the next...
Vi Becomes Official Communication Partner Of Chennai Super Kings For Next 3 Seasons
Vodafone Idea (Vi) has entered into a three year official partnership with the Chennai Super Kings (CSK). Under the agreement,...
Estée Lauder To Acquire Remaining Stake In Forest Essentials
Estée Lauder Companies is set to fully acquire the remaining stake in Forest Essentials, with the transaction expected to close...
PharmEasy Launches ‘WomenCare’ To Provide Dedicated Women Health Services
PharmEasy has announced the launch of ‘WomenCare’, a dedicated category aimed at providing comprehensive end to end support for women’s...
Urbanrise Collaborates With Gauri Khan For Whispers Of Sky’s New Campaign
Urbanrise has launched a campaign titled ‘Welcome to the Celebrity Life’ to promote its luxury residential project Whispers of Sky...