ITC Infotech has emerged as the leading contender to acquire a majority stake in mid tier IT services company Happiest...

Electronics retailer Croma has partnered with Onsitego, appointing its subsidiary Qdigi as the exclusive authorised service partner for its Own...

AI startup Anthropic has introduced India-specific pricing for its Claude AI subscription plans, enabling users to pay in Indian rupees...

JGP Jewellers has released a Marathi short film ‘The Godhadi Effect’, using storytelling to explore the emotional value attached to...

Apsara, the stationery brand from Hindustan Pencils, has launched a new campaign for its Zesta Pencil. Created by Omnicom Media's...

Fashion brand Libas has unveiled its latest campaign, 'Sawan Ke Rang', a culture-led initiative that draws from India's rich literary,...

UNIBIC has launched a new campaign for its flagship Fruit & Nut Cookies range, built around a simple consumer question:...

Long before ‘brand loyalty’ became a slide in a marketing deck, a green tube with an elephant on it was...

Mercedes-Benz India has issued a clarification on the use of E20 (20% ethanol-blended) petrol after popular YouTuber Sourav Joshi claimed...

DMart is trimming its online grocery play. Avenue Supermarts, which runs DMart Ready, has scaled back operations in seven cities...