Sprite is initiating a new global brand platform titled 'It's That Fresh', designed to solidify its position and relevance amongst...

Zepto has partnered with food and beverage brand ‘Let’s Try’ to make fasting friendly snacks more accessible during Navratri through...

Leeford Healthcare Limited has announced the onboarding of actors Anushka Sen and Taaruk Raina as brand ambassadors for its science-led...

Cleartrip is tapping into nostalgia and escapism to spark travel intent with its latest campaign for the fourth edition of...

Professional Association of Diving Instructors (PADI) has announced its new 'Dive Together' campaign, aimed at encouraging certified divers to introduce...

Sanspareils Greenlands (SG) is pivoting its brand strategy to focus on performance-led apparel and footwear with the launch of its...

Elon Musk-led SpaceX is reportedly gearing up for what could become one of the largest initial public offerings (IPOs) in...

The global media landscape is undergoing a fundamental shift as the creator economy decentralizes both production and profit. Independent creators...

Following a similar move by its rival Zomato, Swiggy has officially increased its platform fee to Rs 17.58 per order....

Flipkart has triggered a massive conversation online with its latest ‘Cooling Days’ summer sale campaign, which uses a provocative play...