Zepto has partnered with food and beverage brand ‘Let’s Try’ to make fasting friendly snacks more accessible during Navratri through quick commerce. The campaign focuses on bridging traditional rituals with modern lifestyles by enabling delivery of specialised snacks within minutes.
The collaboration highlights convenience across everyday situations, positioning Navratri compliant snacks as easily accessible through Zepto’s network. Let’s Try aims to cater to urban consumers looking for quality options that follow fasting norms without compromising on taste.
The range includes snacks curated specifically for the nine-day festival, reflecting a growing trend of traditional food brands teaming up with tech driven platforms to meet instant consumer demand across Tier 1 and Tier 2 cities.
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Nitin Kalra, Founder, Let’s Try, said, “At Let’s Try, we’re building a brand at the intersection of 3Cs – Culture, Convenience, and Connection – ensuring that even in the middle of a busy workday, people can stay true to their traditions, access what they need instantly, and share meaningful moments with those around them. This collaboration reflects how small, thoughtful interventions can bring people closer to each other.”
Devendra Meel, Chief Business Officer, Zepto added, “Quick commerce today is about showing up in everyday moments. It also plays a key role in making festive and fasting essentials easily accessible. Our partnership with Let’s Try reflects how quick commerce is expanding beyond essentials to include festive and fasting-led categories, making relevant products available exactly when users need them most.”
