Parle-G Broke Every Marketing Rule! Here’s Why It Worked
The first thing you learn about habits is that no one remembers when they began. They just slip quietly into...
Zed Black Launches New Campaign With MS Dhoni To Strengthen Pooja Essentials Portfolio
Zed Black, brand of Mysore Deep Perfumery House (MDPH), has launched a campaign ‘Sab Shubh Hoga’ featuring cricketer MS Dhoni....
X Set For Major AI Feed Overhaul As Musk Announces New Algorithm
Elon Musk has announced a major overhaul of the AI recommendation algorithm powering X, with the rollout expected to begin...
Ad Of The Week: How Dabur’s Miswaknama Turns An Everyday Ingredient Into A Rediscovery Journey
In the oral category, where most brands talk about freshness, foam, and science, Dabur takes a different route. With Miswaknama,...
Luxor Teams Up With Crayola To Inspire Hands-On Creativity Across India
Luxor Writing Instruments has announced a strategic partnership with Crayola, marking the official entry of the iconic global brand into...
PhysicsWallah Acquires 100% Stakes In Nextseed Foundation
PhysicsWallah (PW) has officially completed the acquisition of Nextseed Foundation, following its board approval on February 5, 2026, to acquire...
Hard Rock International & JSM Corporation Issue Conflicting Statements Over Cafe Closures
Hard Rock International has officially announced the termination of its 22-year partnership with its Indian franchisee, JSM Corporation. In its...
Royal Canin Launches ‘Unique Needs | Precise Nutrition’ Campaign Highlighting Tailored Pet Diets
Royal Canin has launched a new brand film ‘Unique Needs | Precise Nutrition.’ The film brings to life the brand’s...
Pure Nutrition Joins Chennai Super Kings As Official Nutrition Partner
Pure Nutrition has collaborated with Chennai Super Kings (CSK), serving as the franchise's Official Sports Nutrition Partner. The association is...
Wellbeing Nutrition Onboards Malavika Mohanan As Brand Ambassador
Wellbeing Nutrition has onboarded Malavika Mohanan as brand ambassador for its Korean Marine Collagen and Skin Fuel Glutathione portfolio, signalling...