Wellbeing Nutrition has onboarded Malavika Mohanan as brand ambassador for its Korean Marine Collagen and Skin Fuel Glutathione portfolio, signalling a strategic shift toward ingestible skincare. The partnership aims to reposition skin health from topical routines to daily internal nourishment, with collagen framed as a key ‘beauty protein’ supporting elasticity and firmness.
Through digital-first storytelling, the brand seeks to simplify collagen science and drive awareness around consistent, ritual-based skin nutrition as India’s ingestible beauty segment continues to evolve.
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Commenting on the partnership, Saurabh Kapoor, Co-Founder, Wellbeing Nutrition, said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1% of it every year in the late 20’s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health.”
He also said, “Our goal is to shift the conversation from fixing visible signs to feeding the foundation. Malavika’s onboarding as a brand ambassador with our Marine Collagen and Skin Fuel Gluta portfolio helps us amplify this perspective in a culturally relevant way, reinforcing that healthy skin is built through consistency, science, and daily commitment, not trends.”
Commenting on the same, Malvika Mohanan said “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta. It fits naturally into my daily routine and reflects a more holistic approach to beauty and wellness”
