Rida Tharana Joins indē wild For Its New Champi Clarifying & Detox Shampoo Campaign
indē wild has expanded its Champi Haircare Ritual with the launch of the Champi Clarifying & Detox Shampoo, a deep-cleansing...
BIRKENSTOCK Steps Into Personal Care With Care Essentials In India
BIRKENSTOCK is stepping into personal care in India with the launch of Care Essentials, bringing the brand’s 250-year association with...
DoorDash To Create 3,000 Jobs In India With New Hyderabad Technology Hub
DoorDash is expanding its India operations with a new global technology hub in Technology Hub, with plans to create 3,000...
Zomato Brings A Fake LinkedIn Post To Print With Its ‘PAYDAY PARTY’ Food Offer
Payday has officially entered the newspaper. Zomato’s latest print ad takes one of LinkedIn’s most familiar sights an employee posting...
Freedom Rice Bran Oil Launches ‘Freedom Dil Ki Baat’ Campaign With Rahul Dravid
Freedom Healthy Cooking Oils has launched its new consumer awareness campaign, ‘Freedom Dil Ki Baat’, featuring former Indian cricketer Rahul...
ChatGPT Ads In India: Meet The 6 Brands Putting Their Products Where The Questions Are
Advertising has found a new place to sit: right below the answer. With ChatGPT Ads now live in India, brands...
Buzzword Breakdown: SoLoMo And The Convergence Of Social, Local & Mobile Marketing
A consumer sees a reel for a new café on Instagram. They check its location, look at reviews, find the...
H&M Beauty India Names Sharvari As Its First Brand Ambassador
H&M Beauty India has appointed actor Sharvari as its first-ever brand ambassador in the country, marking a new phase for...
Apple Pay Arrives In India, Zomato, District & Blinkit Bring The Brand Banter
Apple Pay has officially entered India, and the brands under Eternal are wasting little time finding their own ways to...
IGP Launches ‘The IGP Coffee Edit’ Campaign For International Coffee Day
IGP has launched ‘The IGP Coffee Edit’ for International Coffee Day, turning coffee preferences and everyday coffee rituals into a...