H&M Beauty India Names Sharvari As Its First Brand Ambassador
H&M Beauty India has appointed actor Sharvari as its first-ever brand ambassador in the country, marking a new phase for...
Apple Pay Arrives In India, Zomato, District & Blinkit Bring The Brand Banter
Apple Pay has officially entered India, and the brands under Eternal are wasting little time finding their own ways to...
IGP Launches ‘The IGP Coffee Edit’ Campaign For International Coffee Day
IGP has launched ‘The IGP Coffee Edit’ for International Coffee Day, turning coffee preferences and everyday coffee rituals into a...
Ghadi Detergent Puts New Formulation To The Test In New Campaign With Madhuri Dixit
Ghadi Detergent is putting its latest product claims to the test in a new campaign featuring Madhuri Dixit, as the...
Honda Motorcycle & Scooter India Joins BB Racing As Title Sponsor For ISRL Season 3
Honda Motorcycle & Scooter India (HMSI) is getting deeper into India’s Supercross scene, joining Panchshil Realty-backed BB Racing as the...
Flipkart Turns Your Name Into Luck & Speed Into A Shopping Strategy With New Big Billion Days Campaign
Flipkart is bringing two very Indian ideas luck and getting things done at the last minute into its latest Big...
Why The Strongest Brands Often Mirror The People Buying Them
A consumer choosing between two sneakers may not always be comparing cushioning, durability and price. Someone picking a motorcycle may...
boAt Takes CREST AI To The Middle Of The Ocean In New ‘Upgrade To boAt’ Film
boAt has taken its ‘Upgrade to boAt’ campaign somewhere you probably wouldn’t expect: the middle of the ocean, with two...
Freyr Energy Names Rohit Sharma As Brand Ambassador
Freyr Energy has roped in cricketer Rohit Sharma as its first-ever brand ambassador, launching the association with a new campaign...
Hinge Turns Quiet Moments Into Signs Of Love In New Campaign
The campaign is aimed at singles looking for a more intentional approach to dating, with the creative focusing on the...