A consumer choosing between two sneakers may not always be comparing cushioning, durability and price. Someone picking a motorcycle may...

boAt has taken its ‘Upgrade to boAt’ campaign somewhere you probably wouldn’t expect: the middle of the ocean, with two...

Freyr Energy has roped in cricketer Rohit Sharma as its first-ever brand ambassador, launching the association with a new campaign...

The campaign is aimed at singles looking for a more intentional approach to dating, with the creative focusing on the...

Campus Activewear has appointed Muskan Grover as Manager – PR and Corporate Communications, as the sports and athleisure footwear brand...

PhonePe is marking its 10th anniversary with a film that tries to answer a simple question: how do you show...

Zepto is delivering a newspaper from 1969, and its pages are a time capsule of India. The special edition of...

RANNR, the sports and athleisure footwear brand from House of Lehar, has brought actor Rajkummar Rao on board as its...

Zomato has found a rather unconventional way to talk to HR professionals: blame the HR department. A new Zomato ad...

K2 Communications has appointed Aditi Divekar as its new National Group Head, as the communications agency strengthens its leadership team...