Sprite Brings Spicy Challenges To Its First Digital Game Show ‘Truth & Spice’
Sprite is taking its love for spicy food beyond the usual food-and-drink pairing with ‘Sprite Truth & Spice’, an eight-episode...
Partha Ghosh Joins JSW Group As Executive VP & Group Head Of Communications
Partha Ghosh has joined JSW Group as Executive Vice President & Group Head of Communications, taking charge of the group's...
OpenAI Brings ‘Grandmas’ To Show What ChatGPT Voice Can Do
OpenAI has brought back three familiar faces for its latest advertising film for ChatGPT Voice, using everyday situations to demonstrate...
Anthropic Eyes $2 Trillion IPO As Claude Revenue Soars Despite $42 Bn Loss
Anthropic is heading towards a potential stock market debut that could value the Claude maker at more than $2 trillion,...
Lay’s Makes Readers Ranbir Kapoor’s Next-Seat Neighbour With A Clever Print Ad
Print ads have a familiar formula: show the product, add a celebrity, make the message clear and hope the reader...
Snapdeal Partners With YouTube Shopping To Bring Creator-Led Shopping To India
Snapdeal is teaming up with YouTube as part of the YouTube Shopping affiliate program in India, giving creators another way...
HSBC Mutual Fund Asks Investors To Stay Consistent With SIPs With ‘#StayDiSIPlined’ Campaign
You can be disciplined about waking up on time, hitting the gym, paying bills and showing up for work. But...
Madhavi Kochar Joins Snabbit As Vice President – Communications
Snabbit has appointed Madhavi Kochar as Vice President – Communications, strengthening its communications leadership as the quick home services platform...
Nescafé The Brand That Turned Instant Coffee’s Convenience Into A Cultural Habit
Think about the last time you made instant coffee. A spoonful of coffee, hot water, maybe a little milk, and...
Voltas Beko Launches ‘Sense Toh Banta Hai’ Campaign With Manoj Pahwa
Voltas Beko, the home appliances joint venture between Voltas and Arçelik, has launched its new brand campaign, ‘Sense Toh Banta...