Baskin-Robbins Expands Beyond Ice Cream With New Line Of Baked Desserts
Baskin-Robbins is looking beyond scoops and sundaes. The iconic ice cream brand has unveiled 'Treats Beyond Ice Cream', a new...
Kitchenware Brand The Indus Valley Bags $17 Million In Series B Funding Led By Gaja Capital
Chennai-based kitchenware brand The Indus Valley has raised $17 million (around Rs 161 crore) in a Series B funding round...
Komerz Acquires UK-Based Haircare Brand NOUGHTY In £6.4 Million Deal
Komerz, an omni-channel commerce platform, has acquired UK-based natural haircare brand NOUGHTY from KMI Brands, marking its entry into the...
Sun Pharma Revives ‘#SecondBirthDate’ Campaign Featuring Shreyas Iyer’s Recovery Journey
Sun Pharmaceutical Industries (Sun Pharma) has announced the latest edition of its National Doctors' Day initiative, #SecondBirthDate, featuring Indian T20I...
10 Creator Collab Campaigns That Broke The Internet
Influencer marketing has evolved far beyond straightforward product endorsements. Today, brands are collaborating with creators as storytellers and cultural voices,...
Flipkart Takes A Playful Dig At Amazon Prime With New GOAT Sale Campaign
As Amazon gears up for its biggest Prime Day sale in India, Flipkart has decided not to stay on the...
Global Luxury Brands Deploy Secret Investigators In India To Tackle Counterfeits: Reports
Global luxury brands, including Versace, Michael Kors, and Jimmy Choo, are strengthening their fight against counterfeit products in India by...
AI Hiring Startup Tsenta Raises Rs 5 Cr In Funding Led By Y Combinator
Tsenta, an AI startup founded by two young Indian entrepreneurs, has raised $500,000, or about Rs 5 crore, from Y...
Former Google Executive Quits Rs 9.3 Cr Job To Build AI Startup ‘Mangosteen Studio’
Former Google executive Yousuf Imran has left a job that paid nearly Rs 9.3 crore ($1 million) annually to launch...
Rasa Silver Stories Unveils Minimal Collection Alongside ‘Ab Nahi Toh Kab’ Campaign
Rasa Silver Stories has introduced its new Minimal Collection alongside the ‘Ab Nahi Toh Kab?’ campaign to mark International Yoga...