Ayuvya has launched Diabo Plus Shots along with a new DVC campaign “DITCH THE JUICE, TAKE THE SHOT.” The launch focuses on diabetic consumers looking for convenient wellness support that can fit easily into busy daily routines.
The campaign highlights the growing prevalence of diabetes across age groups and positions consistency in wellness habits as an important part of everyday health management. Through the DVC, the brand showcases how wellness solutions can become easier to maintain while travelling, working, or managing hectic schedules.
Diabo Plus Shots are introduced as a sugar control supplement designed in a ready to drink shot format. Unlike traditional wellness supplements that are commonly packaged in larger bottles, the compact format is intended to offer portability and ease of use for consumers who struggle to maintain regular wellness routines.
According to the brand, the product has been developed to support metabolic wellness. The shots are positioned to assist in managing post meal sugar levels, support insulin functioning, maintain glycemic balance, and help optimize metabolic activity.
The campaign also reflects the brand’s broader focus on making Ayurveda inspired wellness more compatible with modern lifestyles. Ayuvya states that innovation within Ayurvedic wellness formats has remained limited, and the company aims to introduce consumer centric solutions that combine traditional Ayurvedic principles with convenience driven formats.
The portable shot format is designed for on the go consumption and can be incorporated into daily wellness routines alongside prescribed medication depending on individual health requirements.
Speaking on the launch, Pawanjot Kaur, Co-Founder of Ayuvya, said, “Diabo Plus Shots were created with a very clear understanding of the modern diabetic consumer’s lifestyle. People today want wellness solutions that are not just effective but also convenient enough to carry everywhere and consume without disrupting their routine.
With Diabo Plus Shots, we wanted to build a one-of-a-kind sugar control supplement that solves for portability, ease of usage, and consistency so consumers do not end up missing their wellness support. At the same time, we also wanted to bring meaningful product innovation into the Ayurveda category, where such consumer-focused formats are still relatively uncommon.”
