No Result
View All Result
The Brand Beats
  • Home
  • Marketing
  • Business
  • AdWorks
  • Interviews & Insights
    • Videos
  • Buzz
  • Home
  • Marketing
  • Business
  • AdWorks
  • Interviews & Insights
    • Videos
  • Buzz
No Result
View All Result
The Brand Beats
No Result
View All Result

BharatPe Unveils ‘BharatPe Flex’ To Bring Credit On UPI For Everyday Payments

BharatPe Flex, powered by YES BANK, enables users to make UPI payments through a pre-approved credit line, offering up to 45 days interest-free repayment, EMI conversion options, and a fully digital onboarding experience.

BrandBeats Desk by BrandBeats Desk
June 2, 2026
in Marketing
Reading Time: 2 mins read
BharatPe Unveils ‘BharatPe Flex’ To Bring Credit On UPI For Everyday Payments
Share on FacebookShare on Twitter

BharatPe has launched BharatPe Flex, a Credit on UPI solution powered by YES BANK, enabling users to make UPI payments with a pre-approved credit line. The product is designed to provide greater flexibility for everyday spending while allowing users to continue using existing UPI payment methods.

BharatPe Flex can be used for a range of transactions, including QR code payments at stores, online purchases, bill payments, mobile recharges, travel bookings, fuel purchases, and other daily expenses. The solution works within the existing UPI ecosystem, allowing users to access credit without adopting a separate payment platform.

BharatPe Launches Credit on UPI Solution

The product enables eligible users to pay through a linked credit line and repay the amount later. Customers can settle dues within 45 days of the interest-free period or convert eligible spends into EMIs based on their repayment preferences. The onboarding process is fully digital, with approvals available within minutes for eligible users.

BharatPe Flex also allows users to track expenses, available credit limits, and repayments through the BharatPe app. In addition, customers can earn rewards on eligible payments made using BharatPe UPI.

How BharatPe Flex Works

To activate the service, users need to open the BharatPe app, select BharatPe Flex, complete the digital onboarding and KYC process, and link the approved credit line with UPI. After setting a UPI PIN, they can begin making payments through BharatPe Flex across UPI-enabled merchants.

Alongside the launch, BharatPe has introduced a new campaign centered on the theme “Pay now. Settle later.” The campaign highlights the growing demand for payment solutions that combine the convenience of UPI with additional flexibility in managing everyday expenses and cash flows.

Speaking on the launch, Nalin Negi, CEO, BharatPe, said, “UPI has fundamentally transformed the way India transacts by making payments instant, interoperable, and accessible at scale. As digital payments mature, we believe the next phase of innovation will focus on providing consumers with greater flexibility and control over how they manage everyday expenses.” 

He further added, “BharatPe Flex has been built to address that emerging need by combining the familiarity of UPI with the convenience of credit in a seamless and intuitive manner.”

Anil Singh, Country Head, Credit Cards & Merchant Acquiring, YES BANK, said, YES BANK has been a major player in India’s UPI ecosystem, supporting the growth of digital payments through strong technology infrastructure and innovation-led solutions. As the payments landscape continues to evolve, we see significant opportunities to leverage our strengths across payments and credit to enable newer use cases and deliver differentiated customer experiences.” 

He further added, “Our collaboration with BharatPe reflects our commitment to providing a seamless Credit-on-UPI experience that offers customers greater flexibility in managing their everyday transactions.

Tags: BharatPeBharatPe FlexYES BANK

Latest

District By Zomato Introduces ‘Splitpay’ Feature For Hassle-Free Bill Splitting

District By Zomato Introduces ‘Splitpay’ Feature For Hassle-Free Bill Splitting

June 11, 2026
Blinkit's Search Bar Is Going Viral for Understanding Toddler Gibberish

Blinkit’s Search Bar Is Going Viral for Understanding Toddler Gibberish

June 11, 2026
Zoho Unveils ‘Nathu La’ In-House Server To Reduce AI Inference Costs

Zoho Unveils ‘Nathu La’ In-House Server To Reduce AI Inference Costs

June 11, 2026
Maggi Sets Up First-Ever Floating Maggi Point On Kashmir's Dal Lake

Maggi Sets Up First-Ever Floating Maggi Point On Kashmir’s Dal Lake

June 11, 2026
Why Brands Are Letting Customers Do the Marketing

Why Brands Are Letting Customers Do the Marketing

June 11, 2026
Mother Dairy Adds A Real Mirror To Hindustan Times Front Page For Sustainability Campaign

Mother Dairy Adds A Real Mirror To Hindustan Times Front Page For Sustainability Campaign

June 11, 2026

About Brand Beats

We’re a fresh-voice platform that celebrates brands, campaigns and creative thinking.
Whether it’s a bold billboard, a viral digital hit or a subtle design shift — we bring you the stories behind the brands.

Connect With Us

  • Royal Enfield Enters The EV Space, Unveils Flying Flea C6 With A Retro Twist
  • The Brand Beats

© 2025 All Rights Reserved. The Brand Beats

No Result
View All Result
  • Home
  • Marketing
  • Business
  • AdWorks
  • Interviews & Insights
    • Videos
  • Buzz

© 2025 All Rights Reserved. The Brand Beats