Birla Opus Paints, part of the Aditya Birla Group’s Grasim Industries, has announced Sreeleela as the new face of the brand as it continues to build on its ‘Naye Zamane Ka Naya Paint’ positioning.
According to the company, Sreeleela’s association with the brand is aimed at strengthening cultural relevance and enhancing consumer engagement across markets. The announcement comes as the brand expands its ongoing ‘Main Bhi…’ campaign platform.
Conceptualised by Leo India and produced by Sunset City Studio, the campaign is built around the insight that strong product performance naturally drives consumer trust and word of mouth recommendations.
As part of the campaign extension, Birla Opus Paints has launched two new advertisement films featuring Sreeleela alongside Lillete Dubey and Sheeba Chaddha. Set in locations such as a busy shopping mall and a crowded metro station, the films focus on product features including 99%+ stain protection and scratch proof wood finishes.
The films portray everyday consumers becoming advocates for the brand, with the repeated phrase ‘Main bhi…’ used to demonstrate how belief in product performance spreads organically through shared experiences and conversations.
