Bisleri has partnered with Racing Promotion (RPPL) as the Official Hydration Partner of F4 and the Indian Racing League (IRL). The partnership will cover six F4 rounds and four IRL rounds, bringing the packaged drinking water brand into India’s growing motorsport scene.
As part of the association, Bisleri will provide hydration support across race-day and festival venues through hydration zones, product integration and on-ground activations. Its logo will feature on the sidepods of race cars, the sleeves of driver racing suits and festival kits, along with other on-ground branding.
The partnership will also extend to digital content around the racing calendar. This includes driver-led social media content, short-form videos, race-day coverage and behind-the-scenes content around F4 and IRL rounds.
The association gives Bisleri a presence across a sport built around speed, endurance and performance, while putting the brand in front of professional drivers, racing personalities and a younger audience.
Commenting on the association, Tushar Malhotra, Senior Director of Sales and Marketing at Bisleri International, said, “We’re thrilled to partner with Racing Promotion Private Limited as the Official Hydration Partner of F4 and the Indian Racing League.”
He further added, “This association strengthens Bisleri’s presence across India’s evolving motorsport landscape and adds to our broader sports marketing programme, as we continue to champion hydration globally and create exciting engagement opportunities for our consumers.”
Akhilesh Reddy, Chairman & Managing Director, Racing Promotions (RPPL), commented, “We are delighted to renew our partnership with Bisleri as the Official Hydration Partner of the Indian Racing Festival for the 2026 season. The success of our association last year demonstrated the strong synergy between two brands that are committed to performance, innovation and engaging with a young, dynamic audience.”
He further added, “As we enter an exciting new season, we look forward to building on this partnership through innovative fan experiences and meaningful initiatives that take the IRF experience beyond the racetrack. Bisleri’s continued support is an important part of our journey as we look to make motorsport more accessible, engaging and relevant to audiences across India.”
