Positioned in the lemon beverage category, Limonata combines lime and mint to deliver a differentiated refreshment experience. The campaign builds on this product proposition, using a contemporary narrative set against the Amalfi Coast, globally associated with lemons to visually reinforce the drink’s flavour profile and appeal.
The film leverages Shahid Kapoor’s on-screen presence to connect with younger audiences, aligning with the brand’s focus on energy, freshness, and a more playful take on summer beverages. Through its setting and tone, the campaign aims to create a distinct identity for Limonata within Bisleri’s growing carbonated portfolio.
Conceptualised by Bisleri’s in-house creative team, the campaign aims to build stronger brand recall while positioning Limonata as a distinctive offering in the competitive summer beverage market.
The campaign will be amplified across digital platforms including Meta, YouTube, and OTT, while also extending into on-ground activations such as truck branding, visi coolers, dealer boards, and consumer-facing events, ensuring visibility across both digital and retail touchpoints.
Jayanti Khan Chauhan, Vice-Chairperson, Bisleri International Pvt. Ltd, said “We’re excited to collaborate with Mr. Shahid Kapoor to capture the playful essence of Limonata, set against the vibrant backdrop of the Amalfi Coast, renowned for its famous lemons. The #DoubleTheChill campaign brings to life the refreshing fusion of lemon and mint, offering a unique take on refreshment that resonates strongly with younger audiences. This partnership is a key step in our journey to scale the brand and foster deeper engagement through lively, high-spirited storytelling.”
Tushar Malhotra, Director of Sales & Marketing, Bisleri International Pvt. Ltd., said “Limonata continues to be a strong growth driver within our carbonated beverages portfolio, resonating strongly with consumers. This summer, through our #DoubleTheChill campaign, we are combining Mr. Shahid Kapoor’s cultural influence with a robust digital-first strategy to accelerate both reach and consumption across markets. This is further amplified by high-impact visibility across trade channels from iconic truck branding and dealer boards to immersive consumer experiences.”
Shahid Kapoor, Actor, said “Being part of the Bisleri Limonata #DoubleTheChill campaign was a lot of fun. Amalfi brings its own kind of magic – relaxed, sun-soaked, and effortlessly cool. That’s exactly how Limonata feels, simple, refreshing with a ‘zest’ that tastes just right.”
