Bisleri International has returned as the official hydration partner for the 2026 edition of the TCS World 10K Bengaluru. The event brings together over 36,000 participants across categories, including professional athletes and recreational runners.
As part of its role, the company has set up eight hydration stations along the route and introduced mist zones at the finish area near Manekshaw Parade Ground to support runners during the final stretch. Hydration facilities have been arranged across all race categories, including the Open 10K, Senior Citizen Run and the 4.2 km Majja Run.
The partnership also includes sustainability-focused initiatives under Bisleri’s Greener Promise programme. These include the installation of seating made from recycled plastic at designated rest areas, reflecting an effort to incorporate circular use of materials within the event environment.
In addition, the company has introduced limited edition bottles featuring Indian marathon runners, including Soniya, Abhishek Pal and Harmanjot Singh, as part of its engagement around the event. The association is positioned around supporting participant needs during the race while integrating environmental considerations into event operations.
Tushar Malhotra, Director of Sales & Marketing, Bisleri International, said, “The TCS World 10K Bengaluru is a spectacular celebration of the city’s athletic and community spirit. Our long-standing collaboration with Procam International is a cornerstone of our commitment to championing hydration at the largest participative sport spectacle in the country. We are also thrilled to have Prakash Padukone and Anisha Padukone headlining our presence.”
Vivek Singh, Jt.MD. Procam International, said “Our journey with Bisleri has been instrumental in shaping the TCS World 10K Bengaluru into a world-class event. Hydration is the backbone of any race, and having a partner that understands the technical demands of elite athletes while celebrating the spirit of the running community is invaluable. This year, having legends like Prakash Padukone and Anisha Padukone join the fold further elevates the event, making it a true celebration of fitness and endurance for the city.”
Prakash Padukone, Athlete, said, “The TCS World 10K Bengaluru continues to inspire with its spirit of resilience and community. Hydration remains key to every athlete’s performance, and Bisleri has truly elevated the experience with its seamless support. The Limited Edition bottles are a fitting tribute to our marathon icons and their legacy.”Anisha Padukone, Mental Health Advocate & Fitness Enthusiast, said, “Fitness is as much about mental resilience as it is about physical endurance, and the TCS World 10K is the ultimate celebration of that balance. It is inspiring to see the Bengaluru community come together in such a positive and high-spirited way. I am happy to be part of this journey with Bisleri, ensuring that every runner is empowered and hydrated as they push their limits and celebrate their personal milestones.”
