boltt, the smartphone brand from Fire Boltt, has signed Bollywood actor Ayushmann Khurrana as its brand ambassador as it prepares to enter India’s smartphone market. The brand is set to launch its first smartphones, Ace 5G and Evo, exclusively on Flipkart.
The partnership gives boltt a recognisable face as it builds its positioning in a crowded smartphone category. Ayushmann’s association with contemporary films and his appeal across different audience groups are expected to support the brand’s consumer communication as it launches in India.
The collaboration comes alongside boltt’s entry into the smartphone segment, with the Ace 5G and Evo positioned around performance, design and everyday usability. Both devices feature a 6,000mAh battery and are aimed at consumers looking for accessible smartphones with practical features.
Ayushmann will feature across boltt’s upcoming brand and product campaigns as the company establishes its presence in the category. The association is planned as a long term partnership covering the brand’s smartphone initiatives
Speaking on the association, Arnav Kishore, Founder & CEO, boltt, said, “Ayushmann brings a distinctive energy and individuality to boltt, making him a natural fit for the brand. As a new-age smartphone brand, we want our personality to be contemporary, relatable and rooted in how consumers live and use technology today. His ability to connect with audiences while bringing his own unique perspective aligns strongly with how we see boltt and the relationship we want to build with consumers.”
Commenting on the association, Ayushmann Khurrana said, “What stood out to me about boltt is the way the brand is approaching the smartphone category with a clear understanding of what consumers need in their day-to-day lives. It has a contemporary outlook while keeping the experience relevant and accessible. I’m excited to be part of boltt as it introduces its approach to smartphones to consumers across India.”
