BuzzOmni has launched a series of Out-of-Home advertising campaigns for Fast&Up, Tally Solutions and Uber across multiple Indian cities including Delhi, Mumbai, Jaipur, Lucknow and Ahmedabad.
The campaigns are part of the company’s broader strategy focused on data driven and multi format OOH planning. According to BuzzOmni, the approach combines different outdoor advertising formats with audience movement patterns, geo targeting and frequency planning to improve brand visibility across urban environments.
For Fast&Up, the company executed a four format campaign across Delhi and Mumbai using cab branding, billboards, geo targeted innovation formats and influencer led digital extensions featuring Varun Dhawan. The campaign was designed to create visibility across both physical and digital consumer touchpoints.
For Tally Solutions, BuzzOmni managed a nationwide outdoor campaign across more than 30 cities. The campaign included cab branding, bus media, airport placements and billboards positioned across business and commuter heavy routes. Additional formats such as railway integrations and extended outdoor units were also used to increase visibility among travelling and working audiences.
As part of Uber’s “5 Rides Free” campaign across Jaipur, Lucknow and Ahmedabad, BuzzOmni deployed a mix of cab branding, bus media, billboards, digital poles and auto hood advertising. The campaign focused on increasing repeated exposure to the brand across daily commuter routes and high traffic urban areas.
According to the company, the campaigns reflect a wider shift in the outdoor advertising industry from isolated ad placements to integrated media planning supported by audience data and movement based targeting strategies.
