Campus Activewear has entered the neo-casual footwear segment with the launch of Élan by Campus, a new footwear line for men seeking a balance of style, comfort, and versatility. The launch marks an expansion of the company’s portfolio beyond its core sports and athleisure categories.
To support the launch, the brand has rolled out a campaign, ‘Most Elegant Man in Town’, featuring actor Jim Sarbh. The campaign introduces the new collection and highlights its positioning in the neo-casual footwear category.
According to the company, Élan by Campus is designed for consumers looking for footwear that can be worn across multiple settings, including workplaces, business meetings, social gatherings and casual outings. The collection aims to bridge the gap between traditional formal footwear and everyday comfort.
The campaign film features Jim Sarbh portraying different aspects of modern lifestyle and personal style. Set in a stylised environment, the film follows him as he moves through various situations, presenting themes of versatility, confidence, and self-expression through visual storytelling.
Speaking about the strategic significance of the launch, Nikhil Aggarwal, Whole Time Director & Chief Executive Officer, Campus Activewear, said, “Élan by Campus marks an important step in our portfolio evolution and reflects our strategy of addressing emerging consumer needs through relevant product innovation. As the neo-casual category gains momentum, Élan strengthens our presence in a growing segment with a premium, versatile offering for aspirational consumers”
Speaking about his association with the campaign, Jim Sarbh said: “What I like about Élan by Campus is that it approaches style in a way that feels effortless and authentic. It combines elegance, comfort, and versatility without being loud or overdone. For me, the right footwear has the ability to complete a look and add confidence in a subtle yet meaningful way, and that is what makes this association feel like a natural fit.”
