Capri Global Capital Ltd. (CGCL), the diversified non-banking financial company (NBFC) operating under the Capri Loans brand, has announced actor and entrepreneur Nayanthara as its new brand ambassador. The move is aimed at strengthening the company’s presence in South India as it continues to expand its footprint across the country.
Nayanthara joins actor Pankaj Tripathi, who will continue his association with the brand. Together, the two ambassadors are expected to help Capri Loans connect with a wider and more diverse customer base while reinforcing its positioning as a trusted financial services provider.
The announcement comes as Capri Loans sharpens its focus on regional relevance and customer engagement, particularly in South India, one of the country’s fastest-growing economic regions with a thriving MSME ecosystem and increasing demand for formal financial services.
The partnership represents a key milestone in Capri Loans’ brand evolution as the company looks to build stronger emotional connections with customers while expanding access to its financial products.
Commenting on the announcement, Rajesh Sharma, Managing Director, Capri Global Capital Limited, said “At Capri Loans, we’ve always believed that every financial journey begins with trust. As we grow across the country, our focus isn’t just on expanding our presence, it’s about building meaningful relationships with people and becoming a trusted partner in their aspirations.”
“Nayanthara embodies values that resonate deeply with us – integrity, resilience, authenticity and an unwavering commitment to excellence. Her incredible journey and the trust she has earned over the years make her a natural fit as a brand ambassador for Capri Loans. We are delighted to welcome her on board,” he added.
Expressing her thoughts on the collaboration, Nayanthara said “I am delighted to partner with Capri Loans, a brand that is making financial services more accessible and empowering people to achieve their aspirations. Trust, integrity and commitment are values that have always guided me, and I see these reflected in Capri Loans’ approach towards its customers. I look forward to being part of the company’s journey as it continues to make a meaningful difference in the lives of people across India.”
