CARS24 has partnered with OpenAI to develop and embed an intelligent artificial intelligence system designed to assist consumers in discovering vehicles and making purchasing decisions.
Vikram Chopra, Chief Executive Officer (CEO) of CARS24, announced this new partnership on LinkedIn.
Explaining the rationale behind the integration, Chopra stated that while the company has largely resolved consumer trust issues by providing transparent supply, vehicle inspections, and financing options, the actual decision-making process for buyers remains difficult.
As per the brand, consumers typically face friction when comparing multiple vehicles across different tabs and seeking external advice. Rather than making minor adjustments to the existing marketplace, the company is utilising the generative technology from OpenAI to understand user context, trade-offs, preferences, and intent.
The first iteration of this integration is already live, with the CARS24 application now available on the ChatGPT Store, allowing customers to find new or used cars simply by having a natural conversation with the artificial intelligence system.
