Buzz
Vaseline Joins The ‘Baseline’ Meme As Korean Skincare Trend Reaches Brand’s Instagram
Vaseline has found itself at the centre of an unexpected social media moment after a Korean skincare creator’s pronunciation of...
Onam Celebrations Go Digital As Brands Join The Festive Buzz
Onam is here, and brands are once again finding their own ways to join the festive conversation. From tapping into...
KFC & Oreo Team Up For A Unique Fried Chicken Burger In China
KFC and Oreo are teaming up for an unusual new burger in China, combining KFC’s Original Recipe fried chicken with...
8 Times Celebrity Endorsements in India Backfired Spectacularly
Celebrity endorsements are one of advertising’s oldest shortcuts to attention. Put a familiar face next to a product and brands...
Zomato Tests Food Vending Machines At Workplaces In Gurugram
Zomato is testing a new way to make food delivery even faster: putting the food inside the workplace itself. The...
Earned Media Explained: How Brands Get People To Talk About Them Without Paying For Attention
A customer recommends a product to a friend. A journalist writes about a campaign. A creator talks about a brand...
Apple India Ordered To Pay Rs 45,500 Over iPhone 15 Service Issues In Haryana
Apple India has been directed by the District Consumer Disputes Redressal Commission in Rohtak, Haryana, to refund Rs 45,500 to...
Elon Musk’s X Makes Government Censorship Requests Go Public As India Says Platform Must Follow Local Law
The Centre has said Elon Musk-owned X will have to follow Indian laws after the platform introduced a new rule...
Flipkart Faces Backlash Over Obituary Style Independence Day Freedom Sale Ad
Flipkart is facing criticism over its Independence Day Freedom Sale advertisement, which used the visual format of newspaper obituary notices...
Karnataka To Introduce QR Codes At Hotels, Pharmacies For Instant Food Safety Complaints
Karnataka is introducing a QR code-based complaint system that will allow consumers to report food safety and drug-related violations directly...