Buzz
Vi Mocks Airtel ‘Priority Postpaid’, Urges Users To Rethink Their Network Choice
Airtel launched a new postpaid service called Priority Postpaid, powered by 5G Standalone (SA) network slicing technology that carves out...
D2C Explained: The Business Model Behind Modern Brands
A decade ago, launching a consumer brand in India followed a familiar playbook. You needed distributors, retail shelf space, and...
A New Mangaldeep Film Shows Why Inclusion Works Best When It’s Built Into the Product
Mangaldeep has released a new film inspired by its Sixth Sense Programme, an initiative that has quietly become an integral...
Google’s First Page Is No Longer Enough: Why 76% of Brands Are Invisible to AI Search
For more than two decades, digital marketing had a clear objective: rank on Google. Brands invested millions in SEO, content...
Creators Aren’t Influencers Anymore…They’re Businesses
There was a time when being a creator simply meant posting content online and hoping a brand would DM you...
LinkedIn Challenges MCA & RoC Penalties On Satya Nadella In SBO Disclosure Dispute
LinkedIn has moved the Delhi High Court challenging penalties imposed by the Registrar of Companies on Microsoft CEO Satya Nadella,...
Protein-Led Consumption Rises As Instamart Reports 150% Growth In Orders
Instamart has reported a 150% rise in protein-related orders over the last two years, highlighting a growing consumer shift towards...
Urban Company CEO Reacts After Pronto Faces Backlash Over Home Recordings For AI-Training
A debate around ‘privacy’, ‘AI-training’ and ‘household data collection’ has triggered wider discussion across India’s home services sector after Bengaluru...
Govt Orders Probe Into High Cancellation Charges By Online Ticket Booking Platforms
Union Minister of Consumer Affairs, Food and Public Distribution Pralhad Joshi has ordered a probe into allegedly excessive cancellation charges...
Why Some Brands Become Bigger Than Their Products
Two cups of coffee can taste almost identical. Two phones can offer nearly the same features. Two pairs of sneakers...