Comedian and actor Vir Das has sparked a conversation around trust and quality control in quick commerce after alleging that he received a counterfeit Apple Watch through Zepto.
The incident came to light after Das shared videos on social media showing what he claimed was a fake Apple Watch that had been delivered after he placed an order worth nearly Rs 50,000 for an urgent shoot. In his posts, Das pointed to several discrepancies in the product and packaging, including the phrase “Designed by Watch in China” instead of Apple’s usual branding.
The comedian questioned the authenticity of the device and initially alleged that customer support had not offered a satisfactory resolution. The post quickly gained traction online, with users debating quality control measures for high-value electronics sold through quick-commerce platforms.
Following the social media backlash, Zepto reached out to Das and delivered what he later confirmed was a genuine Apple Watch. In a follow-up update, the comedian said the issue had been resolved and clarified that he did not blame the delivery partner for the incident.
Responding to the matter, Zepto said it had initiated a reverse pickup of the product as part of its standard investigation process. The company stated that such complaints are reviewed with relevant brand partners to determine the cause of the issue.
Zepto also reminded customers to verify that high-value products are properly sealed before sharing the delivery OTP, a step the company says is designed to safeguard premium purchases.
The company has not yet publicly explained how the allegedly counterfeit product entered the delivery chain, though it said the matter remains under investigation.
Okay. Am I wrong, do all apple watches look like this or is @ZeptoNow @zeptocares being shady with china copies? By the way their customer device agent on the phone said there’s nothing they could do. Full scam. We needed one quick for a shoot. They charged us 50k. pic.twitter.com/2YiOx4qMYB
— Vir Das (@thevirdas) June 15, 2026
