Creator Economy
Ankush Bahuguna Opens Up About Facing ‘Homophobic’ Remarks In London
Digital creator Ankush Bahuguna has sparked an important conversation online after speaking about an incident of public harassment he allegedly...
Tier 3 Creators Deliver Higher Engagement At One-Fifth The Cost Compared To Metro Creators: Kofluence
For years, India’s creator economy looked like it belonged to the metros. Mumbai creators built aspirational lifestyles, Delhi influencers dominated...
Avanish Agarwal’s Video Discussing Dabur Real Label Draws Legal Notice Claim
Content creator Avanish Agarwal has sparked an online debate around packaged food transparency after claiming he received a legal notice...
OPPO x Discovery Roll Out Filmmaker Accelerator Program For Young Creators
OPPO India has partnered with Discovery to launch the ‘Filmmaker Accelerator Program’, a new initiative aimed at supporting emerging creators...
ASCI & AiyyoShraddha Call Out Misleading Education Ads Through Humour
The Advertising Standards Council of India (ASCI) has partnered with content creator Shraddha Jain, popularly known online as AiyyoShraddha, for...
Blue Heaven’s Patna Beauty Bash Put Regional Creators To The Forefront
Blue Heaven hosted Patna’s first-ever makeup party, bringing together regional beauty creators for an evening focused on content creation, product...
Instagram Tests ‘AI Creator’ Labels To Boost Transparency In Content
Instagram is testing a new feature that could reshape how users perceive content on the platform, an “AI Creator” label...
Blinkit Launches ‘Blinkit Finds’ Contest, Taps Creators With Prizes Worth Rs 2 Lakh
Blinkit has launched a new creator-led campaign titled ‘Blinkit Finds Contest’, offering prizes worth up to Rs 2 lakh to...
How Rihanna Turned Fenty Beauty’s India Launch Into A Creator-Led Moment
Rihanna’s arrival in India to introduce Fenty Beauty marked a long-anticipated entry into a market known for its diversity, scale,...
Love, But Make It Profitable: 5 Influencer Couples Cashing In On Content
In the creator economy, audiences are no longer just following individuals, they are following dynamics. Relationships have become one of...