Digital creator Ankush Bahuguna has sparked an important conversation online after speaking about an incident of public harassment he allegedly faced in London over his appearance and clothing choices.
The conversation began after Bahuguna shared a reel on Instagram featuring himself confidently walking through the streets of London in a pink coordinated outfit. While the video was initially perceived as a fashion and lifestyle reel, the creator later revealed in the caption and comments that the experience behind the video was far from comfortable.
According to Bahuguna, a group of men allegedly passed homophobic remarks and verbally harassed him while he was filming the reel. The creator said the incident left him shaken, especially because the comments were directed at his clothing, body language, and overall expression.
The reel quickly gained traction across social media platforms, with many users praising Bahuguna for continuing to post the video despite the experience. Several creators and followers also used the moment to discuss how gender expression and fashion choices continue to invite moral policing and harassment, particularly for men who step outside traditionally masculine stereotypes.
Bahuguna, who is widely known for his beauty, grooming, and lifestyle content, has often spoken about challenging rigid gender norms online. Over the years, he has built a strong audience by normalising skincare, makeup, and self-expression among male audiences in India’s creator ecosystem.
The incident has now become part of a broader online discussion around casual homophobia, public safety, and the pressure creators face while expressing individuality in public spaces.
Many users pointed out that the abuse described by Bahuguna reflects a larger issue where fashion and appearance are still heavily gender-coded, both online and offline. Others highlighted how creators often continue filming and sharing content despite uncomfortable or hostile real-world experiences behind the scenes.
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