Marketing
Flipkart Group’s Ekart Opens Logistics Network To India’s MSMEs & D2C Brands
Ekart, Flipkart Group's logistics arm, is expanding its services beyond the group's ecosystem by opening its pan-India logistics network to...
WhatsApp Unveils Web Calling, Call Transfer & More New Calling Features
WhatsApp has announced a series of updates aimed at improving its calling experience across devices. The rollout includes browser based...
Cursor Unveils India-Specific Rs 649 Start Plan To Expand AI Coding Access
AI coding platform Cursor has introduced its first country-specific subscription plan, choosing India as the launch market. Called Cursor Start,...
Why Your Brain Trusts Some Brand Names Before It Trusts the Brand
Imagine walking into a supermarket and seeing two new chocolate brands you've never heard of before. One is called Kivra....
Nikon India Appoints WeddingNama As Its First Official Brand Ambassador
Wedding photography and filmmaking brand WeddingNama has been appointed as Nikon India's first official brand ambassador, marking the first time...
Rapido Integrates Ownly Into Main App, Expands Zero-Commission Food Delivery Push
Ride-hailing platform Rapido has integrated its food delivery platform Ownly into its main app, enabling users in Bengaluru to order...
GoKwik & PayU Bring India’s First Multi-Brand D2C Shopping Experience To ChatGPT
GoKwik and PayU have partnered to launch what the companies claim is India's first multi-brand D2C commerce experience on ChatGPT,...
TrucksUp Names Ajay Devgn As Brand Ambassador For ‘Ab Apni Chalao’ Campaign
TrucksUp has appointed actor Ajay Devgn as its official brand ambassador as the company looks to strengthen its presence in...
Go Zero Shuts Influencer Marketing Budget, Bets on In-House Content Creators Instead
Go Zero, the healthy ice cream brand, is overhauling its marketing strategy by shutting down its influencer marketing budget and...
Infosys Fined Around Rs 2 Crore By French Labour Authority Over Employee Time-Tracking System
Infosys has been fined €175,000 (approximately Rs 2 crore) by French labour authority DRIEETS Île-de-France over non-compliance in its employee...