Marketing
Bandhan Group Debuts ‘Bandhan Technologies’ For Its Next AI-Led Growth Phase
Bandhan Technologies was formally unveiled on June 4, 2026, marking a key step in the expansion of Bandhan Group into...
12 Marketing Lessons From Zepto’s Rise to Quick Commerce Dominance
When Zepto launched in 2021, it was not the biggest name in grocery delivery. Zepto did not win India's quick-commerce...
Timex Expands Atelier Collection With ‘Chronograph Watches’
Timex has expanded its Atelier collection with the introduction of its first chronograph models, the Chronograph Automatic M1a Ti and...
Group Mangalam Debuts ‘NEAT Everyday’ For Modern Wellness Consumers
Group Mangalam has entered the nutraceuticals and wellness segment with the launch of ‘NEAT Everyday’, a new personal care and...
Spectal & Myntra Take ‘Glamfest’ Tour Across India, Reaching 1 Million Students
Spectal partnered with Myntra to co-create and execute the Myntra Glamfest Tour, a travelling college festival property that covered more than...
Myntra Unveils ‘Creator School’ To Upskill India’s Next Generation Of Content Creators
Myntra has launched ‘Myntra Creator School’, an initiative that supports creators by providing learning and skill development opportunities within the...
HRX & PCA Group Launch New Fragrance Collection With Perfumes & Deodorants
HRX has entered the personal fragrances category through a partnership with PCA Group, expanding its product portfolio beyond fitness and...
Vogue Eyewear Names Kriti Sanon As Brand Ambassador Alongside Shahid Kapoor
Vogue Eyewear has appointed Kriti Sanon as its new female brand ambassador, joining Shahid Kapoor, who continues his long-standing association...
Hindustan Unilever Expands Hydration Portfolio In India With ‘Liquid I.V.’ Sugar Free
Hindustan Unilever has introduced Liquid I.V. Sugar Free in India, expanding the hydration brand's product portfolio following its entry into...
Suzlon Unveils New Brand Identity As It Repositions For An Energy-Intensive World
Suzlon Group has unveiled a new brand identity and brand platform, ‘Good Energies That Work,’ as part of what it...