Marketing
Group Mangalam Debuts ‘NEAT Everyday’ For Modern Wellness Consumers
Group Mangalam has entered the nutraceuticals and wellness segment with the launch of ‘NEAT Everyday’, a new personal care and...
Spectal & Myntra Take ‘Glamfest’ Tour Across India, Reaching 1 Million Students
Spectal partnered with Myntra to co-create and execute the Myntra Glamfest Tour, a travelling college festival property that covered more than...
Myntra Unveils ‘Creator School’ To Upskill India’s Next Generation Of Content Creators
Myntra has launched ‘Myntra Creator School’, an initiative that supports creators by providing learning and skill development opportunities within the...
HRX & PCA Group Launch New Fragrance Collection With Perfumes & Deodorants
HRX has entered the personal fragrances category through a partnership with PCA Group, expanding its product portfolio beyond fitness and...
Vogue Eyewear Names Kriti Sanon As Brand Ambassador Alongside Shahid Kapoor
Vogue Eyewear has appointed Kriti Sanon as its new female brand ambassador, joining Shahid Kapoor, who continues his long-standing association...
Hindustan Unilever Expands Hydration Portfolio In India With ‘Liquid I.V.’ Sugar Free
Hindustan Unilever has introduced Liquid I.V. Sugar Free in India, expanding the hydration brand's product portfolio following its entry into...
Suzlon Unveils New Brand Identity As It Repositions For An Energy-Intensive World
Suzlon Group has unveiled a new brand identity and brand platform, ‘Good Energies That Work,’ as part of what it...
Truecaller & Gupshup Partner To Scale Verified Business Messaging Worldwide
Truecaller has partnered with Gupshup to expand the availability of its Business Messaging solution across India, Egypt, Nigeria, South Africa,...
7 Brand Campaigns That Went Viral For The Right Reasons This Year
Not every viral campaign is a marketing win. Every year, brands find themselves trending for the wrong reasons, an insensitive...
Mother Dairy Rolls Out Naturally Degradable Milk Pouch Ahead Of World Environment Day
As conversations around plastic waste and sustainable packaging gain momentum, Mother Dairy has introduced what it calls India’s first naturally...