Marketing
MS Dhoni Invests In SolarSquare, Joins Rooftop Solar Firm As Brand Ambassador
Former India cricket captain Mahendra Singh Dhoni has invested in residential rooftop solar company SolarSquare through his family office, Midas...
Tinder Refreshes Brand Identity With New Uppercase Logo
Dating app Tinder has unveiled a comprehensive new brand identity, marking its first major redesign in nearly a decade. The...
The Invisible Business Model Powering Your Favourite Brands
When we think of successful brands, our minds usually go to companies that sell directly to consumers Nike, Zomato, Apple,...
Swiggy Instamart Unveils Doorstep LPG Cylinder Delivery With HPCL, Begins Bengaluru Pilot
Swiggy has expanded its quick-commerce offerings by introducing doorstep LPG cylinder delivery in partnership with Hindustan Petroleum Corporation (HPCL). The...
90% Of Indian Consumers Trust AI Agents More Than A Friend For Purchase Decisions: Accenture Survey
Indian consumers are increasingly open to using AI agents for shopping, with many willing to let AI discover products, compare...
Swiggy & FITPASS Unveils ‘EatRight’ To Reward Healthy Food Orders With Fitness Benefits
Swiggy has partnered with fitness and preventive healthcare platform FITPASS to expand its EatRight initiative beyond healthy food ordering. The...
Zomato Piloting AI-Powered Voice Bot To Let Users Order Food Through Conversation
Zomato is testing an AI-powered voice bot that allows users to search for food and place orders using natural voice...
boAt Partners With Legacy To Support India’s Emerging Hip Hop Talent & Creator Community
boAt has partnered with Legacy, a community-driven talent platform judged by rappers KR$NA and Raftaar, as part of its continued...
Amazon India Signs MoU With TEXPROCIL To Expand Cotton Textile Exports Globally
Amazon India has signed a Memorandum of Understanding (MoU) with The Cotton Textiles Export Promotion Council to support e-commerce exports...
Chatha Foods Rebrands Customer Business As ‘Unifayre Foods’ To Expand Food Solutions Portfolio
Chatha Foods (CFL) has introduced Unifayre Foods as its new customer facing brand identity, bringing its food processing, product innovation...