Marketing
Google Elevates Abhinav Rastogi To Global Marketing Director For YouTube Shopping
Abhinav Rastogi has been promoted as Global Marketing Director (GMD) for YouTube Shopping at Google. In this role, he will...
Jos Alukkas Collaborates With mirrAR To Launch AR Jewellery Virtual Try On Experience
Jos Alukkas has launched an Augmented Reality (AR) experience on its official website. Developed in partnership with mirrAR, the technology...
PwC India Appoints Sankaran Sambasivam As Associate Director
Sankaran Sambasivam has been appointed as Associate Director at PwC India. In this role, he will be responsible for driving...
foundit Launches Second ‘Boss Aaj Kal’ Film Featuring Jasprit Bumrah
foundit has launched its second brand film featuring Jasprit Bumrah as the cricketer returns from a Player of the Tournament...
BHIM Payments App Onboards MS Dhoni As Brand Ambassador
NPCI BHIM Services Limited (NBSL) has appointed World Cup–winning, former Captain of the Indian Cricket Team, Mahendra Singh Dhoni, as...
Indo National Appoints Arun Sriram As CMO For Nippo
Indo National, the manufacturer of Nippo products, has appointed Arun Sriram as its new Chief Marketing Officer (CMO). The company...
ITRH Showcases Latest Collection At 16th Edition Of ‘Fevicol Caring with Style’
ITRH by Mohit Rai and Ridhi Bansal showcased its latest collection “Nazaakat” at the 16th edition of Fevicol Caring with...
Ai+ Smartphone Onboards Cricketer Ishan Kishan For Brand Partnership
Ai+ Smartphone has partnered with Indian cricketer Ishan Kishan, aligning the brand’s technology-first philosophy with the player’s reputation for fearless,...
Arun Pattnaik Steps Down As CMO Of Sprinklr
Arun Pattnaik has stepped down as the Chief Marketing Officer (CMO) of Sprinklr after nearly four years in the role....
78% Indians Prefer Experiences Over Products: BookMyShow–EY Report
For years, brands have fought fiercely for one thing: attention. They chase impressions, ad views, clicks, and engagement metrics, hoping...