foundit has launched its second brand film featuring Jasprit Bumrah as the cricketer returns from a Player of the Tournament performance at the T20 World Cup. The film extends the world of Boss Aaj Kal, built around a simple but resonant idea: when an employee has real options, the entire dynamic of a workplace shifts.
The film captures this moment with humour, using Bumrah to signal the quiet shift. Titled ‘Boss Aaj Kal | Film 2 | Jasprit Bumrah x foundit’, the film will run across digital and social media platforms.
Anupama Bhimrajka, VP Marketing, foundit, said, “Bumrah’s ability to change the dynamic of a match with a single delivery is exactly what foundit does for job seekers: it shifts the equation. This film is about that moment of quiet confidence. When you know the right opportunity is within reach, everything changes, including how the room treats you.”
