Marketing
Amazon Introduces Four New Personality Styles For Alexa+ To Give Your Voice Assistant A New Mood
Amazon has introduced four new personality styles for its Alexa+ voice assistant, allowing users to customise how Alexa speaks while...
Zomato Enters Health-Focused Food Space With New Cloud Kitchen Brand ‘Ritual’
Food delivery platform Zomato has quietly rolled out a new cloud-kitchen brand called Ritual, signalling the company’s growing focus on...
Tommy Hilfiger Travel Gear Joins Lucknow Super Giants As Official Travel Partner For IPL 2026
Brand Concepts Limited (BCL), the official licensee for Tommy Hilfiger Travel Gear in India, has announced a new partnership with...
CARS24 Acquires Vehicle Info To Power Full-Stack Vehicle Ownership Platform
The acquisition marks an important step in the Gurugram-based auto marketplace’s strategy to expand beyond buying and selling vehicles and...
JUST IN TIME Names Ayushmann Khurrana As Brand Ambassador, Opens Flagship Boutique
JUST IN TIME has announced Ayushmann Khurrana as its new brand ambassador, marking the partnership alongside the launch of its...
WhatsApp Introduces Parental Controls Accounts For Pre-Teens
WhatsApp has introduced a new parent-managed account type designed specifically for pre-teens, allowing parents and guardians to oversee how children...
Kids Care Brand ‘Awenest’ Receives Backing From Veeba’s Viraj Bahl On Shark Tank India
Awenest is projecting revenue of Rs 10 crore for the 2025 to 2026 financial year, driven by rising demand for...
Adishri Charla Joins PeopleStrong As Senior Vice President–Marketing To Lead Global Brand Strategy
PeopleStrong has appointed Adishri Charla as Senior Vice President – Marketing, as the HR tech company looks to strengthen its...
YouTube Collaborates With Google AI To Launch VRC Non Skip Ads For Connected TV Audiences
Google has announced the global availability of Video Reach Campaigns (VRC) Non-Skip advertisements. The new advertising format is now accessible...
Meta Launches New Anti-Scam Alerts Across WhatsApp, Facebook, & Messenger
Meta has announced the implementation of new anti-scam tools across WhatsApp, Facebook, and Messenger. These features are designed to alert...