Marketing
8 Instagram Marketing Strategies Used By India’s Top D2C Brands
Instagram is no longer just a place to post pretty product photos. For India’s top D2C brands, it has become...
The Invisible Strategy That Makes Certain Brands Impossible To Forget
Have you ever walked into a store with no intention of buying anything, only to leave carrying a shopping bag?...
pi-Labs Partners With Google Cloud To Build Secure AI Solutions For India’s Public Sector
pi-Labs, an Indian AI company focused on regional security operations and digital governance, has partnered with Google Cloud to develop...
Anthropic Appoints Surajj Gurav To India GTM Team
AI company Anthropic has appointed Surajj Gurav to its India Go-to-Market (GTM) team, marking another key leadership addition as the...
Croma Appoints Onsitego’s Qdigi As Exclusive Service Partner For Own Label Appliances
Electronics retailer Croma has partnered with Onsitego, appointing its subsidiary Qdigi as the exclusive authorised service partner for its Own...
The Messy Path From Discovery To Purchase That Shapes Every Buying Decision
Think about the last thing you bought that wasn't groceries. Maybe you saw it in a friend's Instagram story. Then...
Meta Updates Ray-Ban Smart Glasses To Block Secret Recording After Privacy Backlash
Meta has rolled out a mandatory software update for its Ray-Ban smart glasses that automatically disables the device's camera if...
boAt Finds An Unexpected Winner In Geni Kamki’s Latent Fame
The internet has a funny way of making old content feel brand new. After Geni Kamki shot to viral fame...
OneAssist Partners With Ezeepay To Make Smartphone Screen Protection Accessible For Existing Devices
OneAssist has partnered with fintech platform Ezeepay to make smartphone screen protection plans more accessible for consumers across India. The...
Chinese Wok Unveils ‘WokVerse’ To Turn Restaurant Wait Time Into Interactive Digital Experiences
Chinese Wok has launched WokVerse, a digital engagement platform that combines augmented reality, gaming, and interactive content to make restaurant...