Marketing
CARS24 Appoints MS Dhoni As Goodwill Ambassador
CARS24 has appointed MS Dhoni as the Goodwill Ambassador for its Crashfree India initiative, aimed at reducing road fatalities in...
Practo Taps Srijesh Kumar As Global CPTO Amid AI Push In Healthcare
Digital healthcare platform Practo has appointed Srijesh Kumar as its Global Chief Product and Technology Officer (CPTO), signalling a stronger...
Amazon To Spend $1.15bn On Satellite Firm Amid Rising Starlink Rivalry
Amazon has made its boldest move yet in the race for space-based internet, signing an $11.57 billion deal to acquire...
#Decoded: Why ‘Try Your Luck’ Works? Know How Gamification Keeps Consumers Playing & Paying
It all starts innocently. A notification flashes on your screen: “Spin the wheel and win.” You weren’t planning to shop....
PhysicsWallah Partners Microsoft To Bring AI skilling In Tier 2, 3 India
PhysicsWallah has partnered with Microsoft to roll out AI-focused certification programmes aimed at learners in India’s Tier 2 and Tier...
Ofis Square Signs Yami Gautam Dhar As Brand Ambassador
Ofis Square has appointed Yami Gautam Dhar as its brand ambassador as it continues to expand its presence in the...
Sabka Dil Chura Liya Aapne’: Amul’s Latest Topical Celebrates Asha Bhosle’s Legacy
When a voice that has cradled a nation for 70 years finally falls silent, words often feel inadequate to measure...
Smriti Mandhana Joins Agilitas’ ONE8 As Brand Ambassador
Agilitas has appointed Smriti Mandhana as brand ambassador for ONE8, its sportswear brand, as part of its focus on expanding...
Zepto Partners With Food Pharmer To Bring Lab-Test Transparency To Quick Commerce
Quick commerce platform Zepto has partnered with Revant Himatsingka, widely known as Food Pharmer, to introduce lab-tested transparency features for...
Specs Signs Multi-Year Deal With Qualcomm For Snapdragon SoC
Specs, a Snap subsidiary, and Qualcomm Technologies have announced a multi-year strategic agreement to power future generations of Specs with...