Global casual footwear brand Crocs has launched the next chapter of its ‘Let Them Talk’ campaign in India, introducing the new Echo II silhouette with actor and brand ambassador Siddhant Chaturvedi at the forefront. The campaign celebrates creativity, self-expression and individuality through a film that brings together artists from music, dance and visual art.
The latest instalment of the campaign features Siddhant Chaturvedi alongside rapper and singer-songwriter Tsumyoki, dancer and choreographer Srilakshmi, and graffiti artist Left Hander. Set against an immersive backdrop where different creative disciplines intersect, the film encourages audiences to embrace experimentation and pursue creative expression without worrying about external judgement.
At the centre of the campaign is the new Echo II silhouette, designed for consumers seeking a blend of comfort, bold aesthetics and streetwear-inspired style. According to the brand, the footwear features striking colourways and a progressive design language aimed at consumers who value both fashion and functionality.
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Commenting on the campaign, Carly Gomez, Chief Marketing Officer, Crocs, said “At Crocs, we believe self-expression is one of the most powerful ways people connect with our brand. The latest chapter of ‘Let Them Talk’, featuring the new Echo II, celebrates a generation that isn’t afraid to experiment, explore new creative pursuits and embrace individuality on its own terms. As we continue expanding our portfolio in India, we’re excited to introduce consumers to newer silhouettes like Echo II bringing bold design, comfort and self-expression together in a way that feels deeply relevant to today’s culture.”
Siddhant Chaturvedi added “I had a lot of fun shooting this campaign because it brought together different forms of creativity and self-expression. As someone who loves exploring new creative pursuits, the message behind ‘Let Them Talk’ really resonated with me. To me, the campaign is a reminder to stay curious, keep experimenting, and enjoy the journey without worrying about what others think. Needless to say, I’m also a big fan of the Echo II, it’s bold, comfortable and full of character.”
Speaking about the creative vision behind the campaign, Varsha Patra, CEO and Co-founder, Homegrown, said “The idea behind ‘Let Them Talk’ was to create a world where experimentation feels instinctive and exciting. We wanted Siddhant’s journey to unfold through different creative disciplines, showing that growth comes from being willing to explore without worrying about how you’ll be perceived. Bringing together artists with distinct voices allowed us to celebrate creativity in its many forms while staying true to Echo’s bold, expressive spirit.”
