Crocs India has partnered with actor Rakesh Bedi for a new digital campaign that uses humour and everyday situations to highlight the brand’s focus on self expression. The film shows how a simple social interaction like a handshake can turn into a series of exaggerated and funny moments, ending with a twist called the ‘Crocshake.’
Created by One Hand Clap, the campaign taps into the growing trend of nostalgia and character driven content. By featuring Rakesh Bedi, who has recently gained popularity online, the brand aims to stay culturally relevant and connect with audiences through relatable and shareable content.
Link to the campaign
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Commenting on the campaign, Manoj Juneja, Country Manager, Crocs, said, “At Crocs, we’ve always believed in staying culturally relevant and connecting with our audiences through moments that feel real and relatable. This campaign with Rakesh Bedi is a perfect example of how we blend humor, nostalgia, and contemporary trends to create content that not only entertains but also sparks conversations. It’s about showing up where our audience already is and doing it in true Crocs style.”
Rakesh Bedi said “What I loved about this campaign was how naturally the humor came through. It takes a simple, everyday situation and turns it into something completely unexpected. The idea is fun, the energy on set was great, and it’s always exciting to be part of something that audiences can instantly connect with and enjoy.”
