Crocs has launched a new campaign in India to spotlight its latest sandal silhouettes, Saturday and Soho, as it sharpens focus on the sandals category in the market. Targeted at Gen Z women, the campaign places style, comfort and self-expression at the centre of its spring-summer narrative, positioning the new range as both fashion-forward and functional for everyday wear.
Built around Crocs’ global “Glad You Noticed” platform, the campaign celebrates effortless personal style and moments that naturally stand out. Indian pop group W.i.S.H. fronts the campaign, bringing together elements of music, fashion and youth culture to reflect the ease and confidence associated with the season.
The Saturday Sandals lead the collection as the hero silhouette, accompanied by the Soho Sandals. Featuring lightweight construction and all-day comfort, the range is designed to suit both spring-summer styling and Indian weather conditions. In line with the brand’s customisation-first identity, the sandals also support Jibbitz charms, allowing consumers to personalise their footwear.
The campaign will roll out across influencer collaborations, product seeding initiatives and in-store visual merchandising activations. The collection is available through Crocs India website, major e-commerce platforms and over 150 Crocs stores across the country.
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Speaking on fronting the campaign, W.i.S.H. said, “Crocs has been a part of our everyday lives for a long time, so fronting this campaign feels like a natural fit. What we’ve always loved about the brand is how effortlessly it blends comfort with personality. With sandals, that same ease and individuality comes through, making them perfect for the kind of everyday moments this campaign celebrates.”
Commenting on the campaign, Varun Sehgal, Senior Vice President and General Manager, APAC, Crocs, said, “Sandals are an important focus area for us in India as we continue to evolve our portfolio to reflect changing consumer preferences and unlock new growth opportunities. With the launch of our new silhouettes, we are bringing fresh energy to the category, designed for a younger female consumer who is looking for style, versatility, and comfort in equal measure. This campaign allows us to build stronger cultural relevance for sandals while strengthening our connection with the next generation of Crocs consumers.”
