Actor Uorfi Javed has partnered with skincare brand Deconstruct on a collaboration that introduces a new accessory category in India, a wallet designed to integrate lip care into everyday use. The collection includes two versions created with Uorfi: the Black Lip Balm Wallet with Deconstruct’s Brightening Lip Balm (SPF 50) and the Pink Lip Balm Wallet with the Brightening Tinted Lip Balm (SPF 50).
The Lip Balm Wallet combines style with practical utility. It responds to the growing trend of skincare-focused accessories and addresses the common issue of misplaced lip balms. By placing lip care alongside daily essentials like cards and cash, it ensures protection and hydration are always accessible.
This launch shows Deconstruct’s interest in exploring new formats beyond traditional skincare, combining practical design with a style-driven approach that appeals to Gen Z consumers.
The Uorfi x Deconstruct Lip Balm Wallet is available for a limited time exclusively on the Deconstruct website.
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Malini Adapureddy, Founder and CEO, Deconstruct, said, “We are always looking for meaningful ways to make science-backed products more accessible in everyday routines. This collaboration takes a simple but often-forgotten habit like carrying lip balm and turns it into a smart design solution that stays with consumers wherever they go. By seamlessly integrating our high-protection, brightening lip balms into a daily essential like a wallet, we hope to make consistent lip care both convenient and stylish.”
Uorfi Javed, actor and fashion trend-setter, said, “What excited me about this collaboration was how intelligently it brings design and skincare together. Lip balm is an essential that is always with me, so I thoroughly enjoyed the opportunity to create a wallet that acknowledges that importance in a bold, statement-making aesthetic. It’s fashion with purpose, and that’s exactly the kind of creativity I enjoy being part of.”
