Dubstep, the fast-fashion consumer tech brand from the Nu Republic universe, has welcomed actor Abhay Deol as its new brand ambassador. Known for his independent spirit and deep connection to music and culture, Deol perfectly embodies Dubstep’s philosophy of play, freedom, and self-expression.
As per the brand, It has expanded quickly over the past two years by focusing on design-forward, easy-to-use tech products. The brand targets Gen Z and millennials who prefer tech that fits naturally into daily life.
Available across India’s leading quick commerce and e-commerce platforms including Blinkit, Instamart, Zepto, Flipkart, and Big Basket, Dubstep has added over 10 million loyal consumers to its ecosystem annually. The brand’s sharp understanding of youth trends, rapid design turnaround, and pop-tech aesthetic have cemented its popularity among young, trend-conscious audiences.
Deol’s association with Dubstep feels organic. Beyond his film career, Deol is a music enthusiast and DJ, known for carving his own path and rejecting the predictable values that align naturally with Dubstep’s attitude-first DNA.
Speaking about the collaboration, Deol said,“What I like about Dubstep is its sense of freedom. It’s playful, bold, and doesn’t try to fit into a mould. It lets you be who you are, without overthinking. That’s something I connect with deeply. Dubstep is tech with personality and that makes it real.”
Commenting on the launch, Ujjwal Sarin, Founder of Nu Republic Universe, said, “Dubstep was built on the idea that technology should be fun, accessible, and part of everyday life. Over the last two years, the brand has seen tremendous momentum and has become one of the fastest-growing names in fast-fashion consumer tech. While Dubstep is part of the Nu Republic universe, it has its own distinct voice and purpose. Abhay represents that spirit perfectly authentic, independent, and effortlessly cool.”
