Enso Webworks has partnered with Indian cricketer Ishan Kishan during the ongoing Indian Premier League (IPL) 2026 season, placing its branding on the player’s bat as part of its first major public visibility campaign ahead of the launch of its AI-powered “Info Universe” ecosystem later this month.
The partnership has drawn attention as Kishan had largely been seen playing with a sponsor-free bat throughout the season before the Enso Webworks branding appeared during recent IPL matches.
The campaign marks a strategic brand-building exercise for the company as it prepares for the phased rollout of its larger digital ecosystem initiative. Enso Webworks is developing “Info Universe,” described as a privacy-first, AI-powered ecosystem comprising 12 interconnected applications designed around communication, productivity, identity infrastructure, and cross-platform integration.
According to the company, the ecosystem is intended to move beyond standalone applications by offering a unified user experience and interconnected functionality across products. Two of the applications are currently available in beta, while the remaining platforms are expected to roll out progressively beginning later this month.
The company stated that the ecosystem’s positioning is built around privacy-first infrastructure, reduced reliance on advertising-led monetisation models, greater user control over personal data, and connected digital experiences across applications.
As part of its broader international expansion strategy, Enso Webworks has also appointed former tennis champion Boris Becker as its Global Brand Ambassador.
Commenting on the campaign, Vaibhav Maloo, Founder & CEO, Enso Webworks, said: “We focused on recognition before scale. We grew to 25,000 users and the IPL gives us an opportunity to introduce the brand to a much larger audience ahead of rollout. Trust compounds faster when people recognise the brand before the full ecosystem launches.”
