Escape Plan has become the title sponsor of Samay Raina’s 2026–27 India tour, ‘Escape Plan Presents Samay Raina Live’. The six-month tour will run from November 2026 to April 2027, with more than 80 shows across Indian cities.
The partnership brings together live comedy and travel, as audiences increasingly plan trips around concerts, comedy shows and other live events. For Escape Plan, the association offers a way to connect its travel business with experiences that bring people to different cities.
As part of the partnership, each show will feature an Escape Plan lounge with priority access and a dedicated space for fans. Selected fans will also get an opportunity to meet Samay Raina. The brand has planned additional activities and experiences across cities, with details to be announced as the tour progresses.
The association follows Escape Plan’s earlier partnerships with fashion and lifestyle brands, including HRX, Rare Rabbit and Snitch. These collaborations have extended the company’s presence beyond travel products into other consumer categories.
With the Samay Raina tour, Escape Plan is linking its travel offering to live entertainment, positioning the journey to a show as part of the overall experience.
Speaking about the partnership, Abhinav Pathak, Co-Founder & CEO, Escape Plan, said, “At Escape Plan, we think a lot about how people travel today. For younger consumers, travel is increasingly about experiences such as a comedy show, a concert, a festival or simply making a weekend out of being somewhere new. That’s what made Samay Raina Live such a natural fit for us. It brings together two things people increasingly prioritise today: great experiences and travel.”
He further added, “We’ve always believed that when you travel, you don’t just carry your luggage with you, you also carry back the memories you make along the way. With 80+ shows planned, we’re excited to make every stop more than just another show, but a part of the journey itself”
