EUME Luggage has rolled out an airport activation at Terminal 2 of Chhatrapati Shivaji Maharaj International Airport in Mumbai as part of its festive campaign, ‘100 Days of Gold’.
The installation will remain live throughout August and has been set up across two locations inside Terminal 2. These include Level 4 near the domestic check-in area and Level 3 near domestic departures, giving the campaign visibility among passengers moving through the terminal.
The activation features a 10×10 experiential space built around festive and travel-themed settings. It includes EUME luggage displays, travel props and designated selfie zones. QR-enabled digital kiosks have also been installed, allowing travellers to access information about the campaign and participate digitally.
The airport activation comes as travel activity is expected to increase ahead of the festive season and Diwali. By placing the installation inside the terminal, EUME is using the travel environment as an offline consumer touchpoint for a campaign centred around luggage purchases and upcoming journeys.
The 100 Days of Gold campaign began on August 1 and will continue through Diwali. Customers making eligible EUME purchases across its website, physical stores and online marketplaces are entered into a raffle conducted through the brand’s Instagram account.
As part of the campaign, EUME will give away 100 gold coins, with prizes ranging from 0.5 grams to a 20-gram bumper prize.
The Terminal 2 activation serves as the offline extension of the campaign, connecting EUME’s festive promotion with travellers at one of Mumbai’s major aviation hubs.
Naina Parekh, Co-Founder, EUME Luggage, said, “Gold means something in India. It always has. When we sat down to think about how we wanted to celebrate this festive season with our customers, we kept circling back to that one feeling; the one gold gives you that nothing else does. We didn’t want to give people another discount they’d forget in a week. We wanted to give them something real. Something that stays. That’s where 100 Days of Gold came from.”
