Eureka Forbes has launched ‘4 Ghante Mein Itna Kuch’, a new D2C service that combines appliance delivery, installation and old appliance exchange within four hours.
The service is aimed at making the process of replacing a home appliance quicker by bringing the key steps of the upgrade into a single four hour window. Instead of arranging delivery, installation and exchange separately, customers can complete the process through one service.
The proposition is supported by a campaign film that uses family situations and humour to show the everyday experience of replacing a home appliance. The film builds around the four hour service promise while keeping the storytelling centred on a familiar household setting.
The service is currently available exclusively through the Eureka Forbes D2C platform on selected products. It is available across Delhi NCR for Water Purifiers, Air Purifiers and Vacuum Cleaners.
Eureka Forbes plans to extend the service to other metro cities in the coming months. The company is positioning the offering around a faster appliance upgrade experience, with delivery, installation and exchange handled within the same service window.
Watch the campaign
Anurag Kumar, Chief Growth Officer, Eureka Forbes Limited, said, “For consumers, buying a new water purifier, air purifier or vacuum cleaner should not mean navigating a long process before they can start using it. With ‘4 Ghante Mein Itna Kuch’, we are bringing delivery, installation and exchange together within four hours, making speed and convenience a tangible part of the Eureka Forbes experience.”
