Faasos has launched a cricket themed campaign during the ongoing T20 season in partnership with Coca-Cola India, celebrating the energy and emotions with which fans watch the game. The campaign aims to turn everyday match viewing into a shared ritual across homes, friend groups, and cities.
At the centre of the campaign is a simple cultural insight that T20 matches briefly take over homes, friend groups, and neighbourhoods. Faasos built the campaign around the chaos, humour, and superstitions that become part of this time.
To celebrate the emotional highs and lows of the game, the brand introduced the Slap Hand Freebie in Mumbai, a playful item that allows fans to express their excitement or frustration during key match moments. On match days in Chennai and Ahmedabad, deliveries also include a Match Day Apology Card, giving fans a lighthearted way to apologise in advance to neighbours, partners, bosses, or family members for being distracted or louder than usual.
The campaign also taps into the superstitions many cricket fans follow. From sitting in the same spot to repeating small actions, match day rituals are common and now extend to food as well. Faasos has introduced Special Match Day Ritual Combos that encourage fans to order the same Wrap and Coke repeatedly and make it part of their lucky match day routine.
As part of the collaboration with Coca-Cola India, fans have a chance to win twenty four match tickets, trophy keychains, signed cricket balls, and official match merchandise. Every eligible order during the campaign period gives fans an opportunity to get closer to the action.
The campaign is being amplified by cricket focused Instagram influencers who are capturing real match day reactions and fan behaviour.
It has been rolled out across Mumbai, Chennai, and Ahmedabad with different executions for each city. Through this initiative, Faasos highlights its connection with how T20 cricket is experienced in India, loudly, passionately, and together.
Commenting on the campaign, Nishant Kedia, CMO at Rebel Foods, said,“Cricket in India, especially during the T20 season, is an emotional experience. We didn’t want to just ride the cricket wave. We wanted to celebrate the experience of the fans.”
“Whether it is the noise, the nervousness, or the superstitions, these are the things that make the experience of match days special. With this campaign, Faasos is now a part of this ritual, adding flavor to it in a very natural way.”
