Faasos has brought back its Pizza Wraps with a new campaign that uses references from popular Hindi films to drive recall. The campaign uses AI-generated digital content to recreate well-known scenes, placing the product within familiar cinematic moments.
The communication is based on a simple idea that while pizza remains widely popular, it is not always convenient for everyday consumption. Issues like messy slices, shared portions and the need to sit down make it less suited for on-the-go occasions. The Pizza Wrap format is positioned as an alternative that retains similar flavours while being easier to carry and consume individually.
Alongside the main campaign, the brand is working with multiple influencers to create content inspired by Bollywood-style storytelling. This includes short videos built around dialogues, character moments and everyday situations, aimed at increasing visibility across social platforms.
Link to the campaign
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Speaking about the campaign, Mohit Mahajan, AVP Marketing at Rebel Foods, said, “Pizza Wraps received a fantastic response when we first introduced them, and we knew there was an opportunity to bring them back in a way that feels fresh, entertaining and relevant. Bollywood is a shared language for millions of Indians, and it gave us the perfect canvas to tell this story with humour and familiarity. Through this campaign, we wanted to celebrate a format that combines everything people love about pizza with the convenience they look for today.”
