Healthy snacking brand Farmley has launched a new digital campaign for its premium dessert range, ‘Date Bites’, featuring actor Aparshakti Khurana. Built around the theme ‘The Dessert That Loves You Back’, the campaign uses humour to position Date Bites as a naturally sweet alternative for consumers looking for more mindful snacking options.
Set inside an aircraft, the campaign film follows Aparshakti Khurana being approached by a fellow passenger who appears eager to interact with him. Assuming she is a fan, he responds with a selfie, autograph, and even a brief musical interaction.
The narrative then shifts when the passenger reveals that her excitement is actually for the canister of Farmley Date Bites he is carrying. The scene ends with both characters sharing the snack, reinforcing the product’s positioning as a dessert experience that combines indulgence with conscious eating. The campaign has been rolled out across digital and social media platforms including Instagram and YouTub.
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Speaking about the campaign, Aman Gupta, Head of Marketing at Farmley, said, “Snacking preferences are evolving rapidly, with consumers looking for products that deliver on both taste and mindfulness. With our latest ad film, we wanted to showcase a distinct expression of that shift, one rooted in indulgence and comfort. The film is anchored in the idea that better-for-you snacking can also feel exciting and enjoyable. Aparshakti Khurana’s effortless humour helped us bring the narrative to life in a way that resonates perfectly with today’s consumers.”
